Hallo, I’m Miek.
I build values-led businesses, bold brands, and wildly nourishing ideas that actually work in the real world.
From sourdough engineering to leadership, strategy, systems, and brand growth — I help founders and teams turn instinct, vision and grit into businesses with substance.
My Approach
Strategic
I don’t do fluff, busywork, or brand theatre. I look at the core of a business — vision, systems, positioning, leadership and commercial reality — and help shape what actually needs to happen next.
Collaborative
The best work comes from honest collaboration. I bring sharp thinking, direct feedback and creative energy, and work closely with founders, operators and teams to build something that feels true and performs well.
Iterative
Strong businesses and brands are not built in one pass. I believe in refining, pressure-testing and improving as we go — tightening the message, the systems, the offer, and the experience until it all clicks.
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Founder / CEO / Brand Vision
Founder / CEO / Brand VisionBuilt a cult-status sourdough bakery from the ground up, growing from a garage operation into a multi-location brand known for craftsmanship, community, and a rebellious commitment to quality.
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Leadership & Team Culture
People / Standards / Growth
Development of internal values, leadership frameworks, team standards and cultural foundations designed to support growth without diluting identity, energy or accountability. -
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Brand & Business Strategy
Vision / Positioning / Expansion
Strategic work spanning business growth, brand development, customer connection, systems thinking, partnerships and concept expansion across food, hospitality and beyond.
Ket Baker
Hospitality / Retail / Bakery
A values-led sourdough bakery built on craft, instinct and uncompromising standards — now grown into a recognised regional brand with strong commercial traction and loyal community support.collaborations
Case Studies
Belmont Expansion
Retail Growth / Brand Extension
Expansion into a second location while maintaining identity, quality and customer connection — translating a deeply rooted brand into a new setting without losing its soul.
Founder Leadership Platform
Personal Brand / Strategy / Messaging
Shaping Miek’s voice, positioning and public-facing narrative as a founder, operator and speaker with something real to say about business, values, growth and self-leadership.
Get in Touch!
Book a free introductory call to talk through your business, brand, project or idea — and see whether we’re the right fit.
FAQ
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We start with a conversation. I want to understand where you are, what you’re building, what’s not working, and where you want to go. From there, we work out the clearest and most useful next step.
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Depending on the project, this can range from strategic consulting and creative direction to founder positioning, speaking, brand clarity, leadership support, and business growth thinking.
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Founders, small businesses, creative operators, hospitality brands, values-led entrepreneurs, and people building something with real substance.
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That depends on the depth of the work. Some projects are one-off intensives. Others evolve into ongoing strategic support over a longer period.